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Max Factor

eraseThe brand Max Factor was started by a makeup artist for the Russian ballet, Francis Maximilian Faktorowicz  in 1909. His son, Max Factor Jr. continued the company and popularized the terms ‘lipstick’ and ‘eyeshadow’, invented the term ‘make-up’, and helped create the first major international cosmetic business. Max’s Factor’s success came from his work on Hollywood movie sets where he worked with start such as Lana Turner, Rita Hayworth, and Marlene Dietrich. In 1928, he actually received an Oscar for making creating cosmetics that worked well with black aerase 2nd white movies. Some of Max Factor’s other innovative contributions to the industry included lip gloss in 1930, Pan-Cake Makeup in 1937, the first smear proof lipstick in 1940, and the first waterproof cosmetic in 1971. Max Factor didn’t retire until 1973 and his legacy still lives on. Max Factor developed a line of cosmetics just for color television’s needs that is still the standard for TV cosmetics today. His company was sold the year of his retirement and is currently owned by Procter and Gamble. Starting this year, Max Factor cosmetics are unavailable in the United States due to dwindling sales but are widely successful ($1.2 billion in annual sales) in other parts of the world.

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“Max Factor”

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