Posts Tagged ‘cosmetics’
Helena Rubinstein
Wednesday, February 3rd, 2010
Our love of cosmetics naturally extends to an interest in the pioneers in the industry. Helena Rubinstein is arguably one of the most important women in the modern cosmetic industry to date. With little formal education, she established one of the first mass-produced cosmetics companies. Her innovations included tinted face powder, foundation, hormonal skin creams, a mechanical mascara applicator, and cosmetics for men.
Less commonly known, Rubinstein started out at medical school but discovered she disliked to be around sickness. Rubinstein was born in 1870 in Poland. She moved back and forth between Europe and the States before marrying a Russian nobleman who became an American citizen. In 1900, Rubinstein opened her first beauty salon and sold a cream based on her mother’s formulas in Australia. As her success grew she opened a cosmetic factory outside factory and then began to open salons in the United States in 1915. By improving the quality of her products, she was able to use department stores for distribution. She even insisted that she personally train the sales associates. By 1965, the year of her death, her company employed 32,000 people and sales were $42 million.
One hundred years later, Helena Rubinstein’s cosmetics are still a success. Demi Moore is the current face of the company and products are sold worldwide. For current product information, go to www.helenarubinstein.com.
Tags: cosmetics, Helena Rubinstein, history
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L’Oreal Extra Volume Collagen Mascara
Thursday, January 7th, 2010
Eyeshadows may last forever, but it’s important to always have fresh mascara. We really liked L’Oreals new Extra Volume Collagen Mascara. Although it didn’t do much lengthening, we got a lot of volume. This mascara works by plumping the lashes from the inside out with hydra collagen. The brush is designed to get even your smallest lashes as well. What we liked best about this mascara is that we could keep layering without having to worry about clumping.
Tags: cosmetics, L'Oreal, Mascara, product review, volume
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Revlon Beyond Natural Defining Mascara
Sunday, December 27th, 2009
We’ve found mascara that isn’t so thick that it clumps but doesn’t have so much liquid that it smudges. We liked the Revlon Beyond Natural Defining Mascara creamy formula, because you can layer without clumping. This mascara also has a unique brush so you can actually comb through your lashes. The result is very natural looking; we suggest this product for when you’re going to be outside or for work.
Tags: cosmetics, makeup, Mascara, product review, Revlon
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Maybelline Mineral Power Natural Perfecting Concealer
Saturday, December 26th, 2009
Usually concealers thick enough to cover dark eye circles are creamy and not really appropriate for blemishes. We liked Maybelline Mineral Power Natural Perfecting Concealer because it hid our dark circles completely, but since it’s oil, talc, and fragrance free, we could use it on other imperfections. Now we don’t need two concealers- we can see why this product won beauty awards from Oprah Magazine and Marie Claire.
Tags: Concealer, cosmetics, makeup, Maybelline, Mineral Power, product review
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Maybelline Moisture Extreme Lipcolor
Saturday, December 19th, 2009
We all know by now that sunscreen is a must, but many people are unaware of just how much to apply. You need about a teaspoon for your face, and a shot glass for your body. It’s a lot of rubbing in, but it’s necessary to get the coverage you need. And don’t forget to protect your lips. We like Maybelline Moisture Extreme Lipcolor. It has an SPF of 15, and with 56 shades every woman is bound to find her perfect color. It also moisturizes like a lip balm, so you don’t have to worry about the heat parching your lips.
Tags: cosmetics, Lipcolor, lipstic, makeup, Maybelline, product review
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Maybelline Expertwear Eye Shadow
Friday, December 18th, 2009
When you’re tired, adding a touch of shimmer eyeshadow on the inner corner of the eyes can make you look refreshed. A golden color is great for darker complexions, and for pale complexions try a silvery shade. We really liked the 50 Sunlit Bronze Maybelline Expertwear Eye Shadow Quad for the summer. Each shadow is marked with the best part of the eye to apply the colors. Best of all, it’s crease and fade resistant, a must in this hot weather.
Tags: cosmetics, Eye Shadow, makeup, Maybelline, product review
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Maybelline Shine Seduction Glossy Lipcolor
Wednesday, December 16th, 2009
We were first drawn to Maybelline Shine Seduction Glossy Lipcolor by the slick modern packaging and unique applicator tip. However, we were pleased to see that what’s inside is just as great. We tried this 2007 Best of Beauty Award winning lip gloss in shade 720 Sunkissed. It’s a universally flattering bronze color that goes on sheer, while the formula’s aqua botanicals and Vitamin E helps keep lips smooth. Another bonus is that the gloss is light weight and non sticky.
Tags: cosmetics, Lipcolor, makeup, Maybelline, product review
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