Posts Tagged ‘Estee Lauder’
Estee Lauder Pure Color Intense Kajal EyeLiner
Monday, January 23rd, 2012
With eyeliner you can transform the shape and the size of your eyes. And when you want a dramatic look, waxy formulas can take some serious effort to show up on your skin. We tried Estee Lauder’s Pure Color Intense Kajal EyeLiner in Blackened Black since it was advertised to give intense color. This product saves time; you don’t have to line your eyes more than once to see great color. It’s a regular pencil that must be sharpened but the liner blends easily and goes on soft. On the downside, you need to be careful when using it on the lower rims of your eyes – you can get specks or smearing. Because the eyeliner is so intense, if you’re not a pro you may want to start out light at first and then press down harder as you get more comfortable. In short, we thought this $20 was great for smoky eyes but wish it flaked less.
To see other posts we’ve made about eyeliner click here
Tags: Estee Lauder, eyeliner, kajal eyeliner, produtc review, pure color
Posted in Product Reviews | 4 Comments »
Estee Lauder
Tuesday, March 30th, 2010
Beauty pioneer Estee Lauder was born Josephine Esther Mentzer in New York in 1908, and was the youngest child of Hungarian immigrants. Her father ran a hardware store that gave Estee her first experience as a saleswoman, arranging merchandise and window displays. Her uncle, John Schotz, was a chemist who experimented with skin care treatments and was Lauder’s source of inspiration. She helped him sell his homemade products that he created in a laboratory behind the house. Lauder started out at the beauty counter for a salon, and then began her own operations that became successful through her practice of giving out extras with each purchase. She learned this marketing tactic from her father, who gave wrapped hammers and nails for customers each Christmas.
In 1930 Lauder married Joseph Lauder, and the couple went into business together. After incorporating her company in 1946, Lauder ventured into department stores. Her first accomplishment was getting into Saks Fifth Avenue, and the products eventually became a staple at department stores. Lauder opened the counter at each store herself and trained the saleswomen to be professional and stylish.
In 1953, Estee Lauder introduced her first fragrance, Youth Dew, which was a scented bath oil used in bath water instead of the traditional French fashion (behind the ear). This grew Estee Lauder sales volume from $400/week to $5,000/week in 1955. In 1960, Estee Lauder became international, starting with Harrods in London. Lauder kept the secrets of her ingredients within the family. In the factories, a final and secret ingredient was always added to the products by a Lauder.
Lauder had creative marketing tactics, such as slogans for her products i.e. “Start the New Year with a new face.” She also created the gift with purchase. In 1962, the Estee Lauder woman debuted. The same model was used in every advertisement – Karen Graham, Elizabeth Hurley, and Gwyneth Paltrow have all been Estee Lauder women. Products were packaged in a distinctive color she called ‘Lauder blue’. New brands were started being added to Estee Lauder in 1964: Aramis (1964), Clinique (1968), Prescriptives (1979), and Origins (1990). In the 1990’s, the companies M.A.C., Bobbi Brown, Aveda, Jo Malone, Bumble and Bumble, and Tommy Hilfiger and Donna Karan fragrances were acquired.
In 2004, Estee Lauder passed away at 97 years of age, and was later posthumously awarded the Presidential Medal of Freedom, the highest civilian award in the United States.
“Not by dreaming or hoping for it, but by working for it.” – Estee Lauder
Tags: beauty pioneer, biography, cosmetics, Estee Lauder
Posted in Biography, Blog | 1 Comment »
