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Posts Tagged ‘Maybelline’

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Maybelline Eye Studio® Master Duo 2-in-1 Glossy Liquid Liner

Tuesday, August 20th, 2013

eraseMaybelline has created a liquid eyeliner that is actually simple to use. You can make wide or thin lines depending on what side you use. To make this product better, we thought it would be nice if there was some sort of control how much eyeliner goes on the applicator, similar to mascara. We loved the versatility of this eyeliner, but our favorite part was how well the eyeliner stayed. You can literally rub your eyes and it won’t smudge! It removes with regular makeup removing towelettes – plain soap and water isn’t enough. The eyeliner tends to come off almost like tape in one full strip.

Tip: When removing liquid eyeliner, pressing a makeup remover pad on your eyelids for even just a few seconds can make a big different!

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Posted in Product Reviews | 1 Comment »

Maybelline Fit Me Foundation

Thursday, August 15th, 2013

eraseThese days, there really isn’t an excuse to have a foundation color that doesn’t match your skin. Maybelline has a line of foundation Fit Me, that not only has an extensive line of color choices, but they are designed blend in with your own skin tone. They all have a translucent base and lightweight pigment so your real skin shines through. We tried it and loved the lightweight feel and the way it blended. However, true to what Maybelline’s website states, the coverage is light to medium. If you have a lot to cover, then you’ll want to use concealer underneath. Also, this foundation is not for oily skin. Since there doesn’t seem to be any mattifying properties, those with oily skin will only get a few hours of good wear from this foundation.

To see other posts about Maybelline, click here.

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Posted in Product Reviews | 2 Comments »

Maybelline Volum’ Express the Falsies Mascara

Tuesday, April 17th, 2012

We already tried Maybelline Volum’ Express the Colossal Mascara so we wanted to give their Falsies Mascara a try. With this product, you actually do get a dramatic, false eye-lash look. The brush is spoon shaped, which really makes a difference, and it also has fibers in it. Fibers are a main ingredient in many mascaras that truly lengthen your lashes. With the Falsies mascara, how you apply it really makes a difference. If you hold the brush spoon side against your lashes you won’t get any clumps. If you do it the other way you get clumps but it also gives more of a false lash effect. One coat of this mascara does the job, but if you want to do more than one definitely don’t let the mascara dry between coats.

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Posted in Product Reviews | 9 Comments »

Maybelline Volum’ Express the Colossal Mascara

Tuesday, December 20th, 2011

At Free Beauty Events we love trying out the latest mascara. This time, we tried Maybelline’s Volum’ Express the Colossal Mascara. This promises to give 9x the volume instantly with one coat. We found one coat to be enough for day, and we were surprised to see that we got a more natural look. With a name like ‘Volum’ Express the Colossal’ you might expect a more false lash look, but this is not a high drama mascara. As promised it went on clump free (which can be an issue with volumizing mascara). In our opinion, this gives the same effect as their Great Lash Mascara. But we liked that the Volum’ Express is collagen enriched – excellent for your lashes. To see other mascaras we’ve reviewed click here.

Tip: Mascara also works great as liquid eyeliner. Buy a slim eyeliner brush such as the e.l.f Studio Angled Eyeliner Brush and insert it in your mascara tube. It’s just $3.00 and you can use it to turn all of your mascaras into double-duty products!

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Posted in Product Reviews | 84 Comments »

T.L. Williams – Founder of Maybelline

Friday, January 14th, 2011

According to Maybelline Co., modern mascara was born in 1913 when Maybelline creator T.L. Williams marketed his sister’s recipe for makeup in Chicago. His sister Maybel used petroleum jelly mixed with coal dust to make eyelashes look more dramatic. Williams adapted the formula in a laboratory and produced a product sold locally called Lash-Brow-Ine, which became a local hit. In search of a catchier name, Williams renamed the product Maybelline, which is a combination of Maybel and Vaseline.

In 1915, the company Maybelline was founded as a mail order company. In 1917, Williams’ company produced Maybelline Cake Mascara which was the first compact mascara and was very popular. By 1920, Maybelline began to sell eyeshadows. In the 1930’s new lines were added to their product mix including eyeliners. By 1932 Maybelline shed the mail order business model and began to sell products in stores, making them more accessible to customers than ever. For the next 30 years Maybelline was very successful, and in the early 1960’s introduced Ultra Lash – a revolutionary product that was the first mascara to be dispensed in a tube with a waterproof formula.

In 1967 Williams sold Maybelline to Plough, Inc. (now Schering-Plough) in Memphis, TN. As a result, the company moved from Chicago to Memphis. In 1975, the company moved again to Little Rock, AK. In 1990, Schering Plough sold Maybelline to New York investment firm Wasserstein Perella. In 1996 company headquarters moved to New York. “Maybe She’s Born With It” became Maybelline’s advertising slogan in 1991. The company was purchased by L’Oreal in 1996 and now also sells lipsticks, nail polish, and foundations.

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Posted in Blog | 7 Comments »


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