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Contest of the Week – Maybelline Mascara

admin — Wed, 11 Jan 2012 21:41:45 +0000

At the start of the New Year it’s a great idea to get rid of old makeup and applicators that have seen better days. This week, we’re giving you fresh mascara – Maybelline Volum’ Express the Falsies Mascara, AND Maybelline The Colossal Volum’ Express Mascara (click here to see our product review). To enter, just comment below with your New Year’s resolution!

One winner will be chosen by 1/18/2012 and notified by email 1/25/2012. U.S. residents only. Odds of winning are 1 out of number of comments on this blog post.

Maybelline Volum’ Express the Colossal Mascara

admin — Tue, 20 Dec 2011 23:34:52 +0000

At Free Beauty Events we love trying out the latest mascara. This time, we tried Maybelline’s Volum’ Express the Colossal Mascara. This promises to give 9x the volume instantly with one coat. We found one coat to be enough for day, and we were surprised to see that we got a more natural look. With a name like ‘Volum’ Express the Colossal’ you might expect a more false lash look, but this is not a high drama mascara. As promised it went on clump free (which can be an issue with volumizing mascara). In our opinion, this gives the same effect as their Great Lash Mascara. But we liked that the Volum’ Express is collagen enriched – excellent for your lashes. To see other mascaras we’ve reviewed click here.

Tip: Mascara also works great as liquid eyeliner. Buy a slim eyeliner brush such as the e.l.f Studio Angled Eyeliner Brush and insert it in your mascara tube. It’s just $3.00 and you can use it to turn all of your mascaras into double-duty products!

T.L. Williams – Founder of Maybelline

kristen — Fri, 14 Jan 2011 18:46:59 +0000

According to Maybelline Co., modern mascara was born in 1913 when Maybelline creator T.L. Williams marketed his sister’s recipe for makeup in Chicago. His sister Maybel used petroleum jelly mixed with coal dust to make eyelashes look more dramatic. Williams adapted the formula in a laboratory and produced a product sold locally called Lash-Brow-Ine, which became a local hit. In search of a catchier name, Williams renamed the product Maybelline, which is a combination of Maybel and Vaseline.

In 1915, the company Maybelline was founded as a mail order company. In 1917, Williams’ company produced Maybelline Cake Mascara which was the first compact mascara and was very popular. By 1920, Maybelline began to sell eyeshadows. In the 1930’s new lines were added to their product mix including eyeliners. By 1932 Maybelline shed the mail order business model and began to sell products in stores, making them more accessible to customers than ever. For the next 30 years Maybelline was very successful, and in the early 1960’s introduced Ultra Lash – a revolutionary product that was the first mascara to be dispensed in a tube with a waterproof formula.

In 1967 Williams sold Maybelline to Plough, Inc. (now Schering-Plough) in Memphis, TN. As a result, the company moved from Chicago to Memphis. In 1975, the company moved again to Little Rock, AK. In 1990, Schering Plough sold Maybelline to New York investment firm Wasserstein Perella. In 1996 company headquarters moved to New York. “Maybe She’s Born With It” became Maybelline’s advertising slogan in 1991. The company was purchased by L’Oreal in 1996 and now also sells lipsticks, nail polish, and foundations.

Maybelline Express Finish 50 Second Nail Color

kristen — Mon, 10 Jan 2011 21:22:07 +0000

Have you ever tried a quick drying nail polish only to discover that it chips faster than regular nail polishes? We thought the same thing would happen with Maybelline’s Express Finish 50 Second Nail Color but it actually lasted for days! We loved that it was quick drying, however when we did our regular 2 coats it certainly took longer than 50 seconds to dry. We tried a neutral color first, next we will try a darker color to see if we can still get days of chip-free color.

Maybelline Lasting Drama Gel Eyeliner

kristen — Tue, 02 Nov 2010 20:21:02 +0000

It is rare that you get a really helpful beauty tip from makeup packaging, so we thought we’d share one we found on the package for Maybelline’s Lasting Drama Gel Eyeliner. Step 2 says to “Glide brush in small strokes across lash line”. We tried that technique instead of doing one solid line and we were able to replicate the winged eyeliner in the picture perfectly. This gel eyeliner comes with the brush that you need to line your eyes, and it’s both smudgeproof and waterproof. We would suggest this product if you would like a really intense look. If you like your eyeliner to be more subtle or would like a finer line, we suggest Maybelline’s Line Stiletto Ultimate Precision Liquid Eyeliner.

Maybelline Line Stiletto Ultimate Precision Liquid Eyeliner

kristen — Tue, 19 Oct 2010 20:10:15 +0000

The trend in all the fashion magazines is wing tipped eyeliner, similar to the look of the Hollywood stars in the 1950’s. A great way to get this look is to use Maybelline’s Line Stiletto Ultimate Precision Liquid Eyeliner. A word of warning, this is an eyeliner that requires more skill than most. If you have a hard time doing perfect lines, we suggest using a smudge brush to even it out. We liked that this eyeliner went on smooth and didn’t dry faster than we could fix mistakes, as is the case with a lot of liquid eyeliners.

Maybelline Expert Wear Eye Shadow Quad

kristen — Mon, 04 Oct 2010 23:48:14 +0000

There is a reason why ‘how to do a smoky eye’ articles are published almost every month in fashion magazines. It’s really not an easy look to do. Maybelline took the guess work out of the smoky eye look with a quad (200 smokes) of easily blendable shadows that are marked with where you put the colors. Our biggest problem with inexpensive shadows is that the color goes on unevenly, making your eye look more so injured than smoky. However, what we loved the most was the quality of these shadows, even the darkest color went on evenly and blended well. With this we were able to achieve model worthy eye shadow looks in no time!

Mercedes-Benz Fashion Week

kristen — Thu, 16 Sep 2010 23:14:55 +0000

It just goes to show you don’t have to pay a lot to have great make-up. Maybelline is a proud sponsor of Mercedes-Benz fashion week, and they’re holding a really neat contest. If you’re a talented makeup artist, you definitely don’t want to miss out on this! http://www.besensationalandwin.com/

What is your favorite beauty tip to share?

kristen — Wed, 07 Apr 2010 01:54:35 +0000

We all have a favorite beauty tip … maybe it is something passed on from your mom or your best friend. Or, maybe you are a professional makeup artist. Please share your BEST beauty tip with all us beauty-addicts.

Here is our favorite tip this week:

So we all know that we’re supposed to get a fresh mascara every 3 months…but for those of us who stubbornly hold on to old tubes we have the secret to making it last. When it starts getting all clumpy and thick, try placing the tube in some warm water to get the product liquefied again. Our favorite mascara of the moment is Maybelline’s Lash Stilleto. You get beautiful results, but it also conditions lashes so they just get better with time!

Maybelline Mineral Power Natural Perfecting Concealer

kristen — Sat, 26 Dec 2009 23:36:46 +0000

Usually concealers thick enough to cover dark eye circles are creamy and not really appropriate for blemishes. We liked Maybelline Mineral Power Natural Perfecting Concealer because it hid our dark circles completely, but since it’s oil, talc, and fragrance free, we could use it on other imperfections. Now we don’t need two concealers- we can see why this product won beauty awards from Oprah Magazine and Marie Claire.