Posts Tagged ‘Maybelline’
T.L. Williams – Founder of Maybelline
Friday, January 14th, 2011
According to Maybelline Co., modern mascara was born in 1913 when Maybelline creator T.L. Williams marketed his sister’s recipe for makeup in Chicago. His sister Maybel used petroleum jelly mixed with coal dust to make eyelashes look more dramatic. Williams adapted the formula in a laboratory and produced a product sold locally called Lash-Brow-Ine, which became a local hit. In search of a catchier name, Williams renamed the product Maybelline, which is a combination of Maybel and Vaseline.
In 1915, the company Maybelline was founded as a mail order company. In 1917, Williams’ company produced Maybelline Cake Mascara which was the first compact mascara and was very popular. By 1920, Maybelline began to sell eyeshadows. In the 1930’s new lines were added to their product mix including eyeliners. By 1932 Maybelline shed the mail order business model and began to sell products in stores, making them more accessible to customers than ever. For the next 30 years Maybelline was very successful, and in the early 1960’s introduced Ultra Lash – a revolutionary product that was the first mascara to be dispensed in a tube with a waterproof formula.
In 1967 Williams sold Maybelline to Plough, Inc. (now Schering-Plough) in Memphis, TN. As a result,
the company moved from Chicago to Memphis. In 1975, the company moved again to Little Rock, AK. In 1990, Schering Plough sold Maybelline to New York investment firm Wasserstein Perella. In 1996 company headquarters moved to New York. “Maybe She’s Born With It” became Maybelline’s advertising slogan in 1991. The company was purchased by L’Oreal in 1996 and now also sells lipsticks, nail polish, and foundations.
Tags: history, Maybelline, T.L. Williams
Posted in Blog | 3 Comments »
Maybelline Express Finish 50 Second Nail Color
Monday, January 10th, 2011
Have you ever tried a quick drying nail polish only to discover that it chips faster than regular nail polishes? We thought the same thing would happen with Maybelline’s Express Finish 50 Second Nail Color but it actually lasted for days! We loved that it was quick drying, however when we did our regular 2 coats it certainly took longer than 50 seconds to dry. We tried a neutral color first, next we will try a darker color to see if we can still get days of chip-free color.
Tags: 50 second nail, color, drying, express finish, fast, Maybelline, product review, quick
Posted in Blog, Product Reviews | 3 Comments »
Maybelline Lasting Drama Gel Eyeliner
Tuesday, November 2nd, 2010
It is rare that you get a really helpful beauty tip from makeup packaging, so we thought we’d share one we found on the package for Maybelline’s Lasting Drama Gel Eyeliner. Step 2 says to “Glide brush in small strokes across lash line”. We tried that technique instead of doing one solid line and we were able to replicate the winged eyeliner in the picture perfectly. This gel eyeliner comes with the brush that you need to line your eyes, and it’s both smudgeproof and waterproof. We would suggest this product if you would like a really intense look. If you like your eyeliner to be more subtle or would like a finer line, we suggest Maybelline’s Line Stiletto Ultimate Precision Liquid Eyeliner.
Tags: Gel Eyeliner, Lasting Drama, Maybelline, product review, smudgeproof, waterproof
Posted in Blog, Product Reviews | 4 Comments »
Maybelline Line Stiletto Ultimate Precision Liquid Eyeliner
Tuesday, October 19th, 2010
The trend in all the fashion magazines is wing tipped eyeliner, similar to the look of the Hollywood stars in the 1950’s. A great way to get this look is to use Maybelline’s Line Stiletto Ultimate Precision Liquid Eyeliner. A word of warning, this is an eyeliner that requires more skill than most. If you have a hard time doing perfect lines, we suggest using a smudge brush to even it out. We liked that this eyeliner went on smooth and didn’t dry faster than we could fix mistakes, as is the case with a lot of liquid eyeliners.
Tags: Line Stiletto, Liquid Eyeliner, Maybelline, Ultimate Precision
Posted in Blog, Product Reviews | No Comments »
Maybelline Expert Wear Eye Shadow Quad
Monday, October 4th, 2010
There is a reason why ‘how to do a smoky eye’ articles are published almost every month in fashion magazines. It’s really not an easy look to do. Maybelline took the guess work out of the smoky eye look with a quad (200 smokes) of easily blendable shadows that are marked with where you put the colors. Our biggest problem with inexpensive shadows is that the color goes on unevenly, making your eye look more so injured than smoky. However, what we loved the most was the quality of these shadows, even the darkest color went on evenly and blended well. With this we were able to achieve model worthy eye shadow looks in no time!
Tags: Expert Wear, Eye Shadow Quad, Maybelline, product review, smoky eyes
Posted in Blog, Product Reviews | No Comments »
Mercedes-Benz Fashion Week
Thursday, September 16th, 2010
It just goes to show you don’t have to pay a lot to have great make-up. Maybelline is a proud sponsor of Mercedes-Benz fashion week, and they’re holding a really neat contest. If you’re a talented makeup artist, you definitely don’t want to miss out on this! http://www.besensationalandwin.com/
Tags: contest, Fashion Week, make up artist, Maybelline, mercedes-benz
Posted in Blog | 1 Comment »
What is your favorite beauty tip to share?
Tuesday, April 6th, 2010
We all have a favorite beauty tip … maybe it is something passed on from your mom or your best friend. Or, maybe you are a professional makeup artist. Please share your BEST beauty tip with all us beauty-addicts.
Here is our favorite tip this week:
So we all know that we’re supposed to get a fresh mascara every 3 months…but for those of us who stubbornly hold on to old tubes we have the secret to making it last. When it starts getting all clumpy and thick, try placing the tube in some warm water to get the product liquefied again. Our favorite mascara of the moment is Maybelline’s Lash Stilleto. You get beautiful results, but it also conditions lashes so they just get better with time!
Tags: beauty tip, Lash Stilleto, Mascara, Maybelline
Posted in Blog, Product Reviews | 1 Comment »
