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Posts Tagged ‘history’

Burt’s Bees Lip Gloss

Monday, May 27th, 2013

laMany lip glosses seem to be the same but we tried Burt’s Bees Lip Gloss since it’s made with natural ingredients. The color goes on very sheer, so anyone can wear even their darkest shades. We found that a great use for this lip gloss is to go under any long wear lipsticks that are drying. It’s lightweight enough that you’ll feel comfortable laying underneath other products. This lip gloss is made of natural ingredients but also looks very natural in color on. We tried the evening glow shade and liked that it added color but still looked natural. Burt’s Bees lip gloss is more for moisturizing, so you can’t wear it by itself for noticeable color.

Click here to read our beauty history article on Burt’s Bees.

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Posted in Product Reviews | 8 Comments »

T.L. Williams – Founder of Maybelline

Friday, January 14th, 2011

According to Maybelline Co., modern mascara was born in 1913 when Maybelline creator T.L. Williams marketed his sister’s recipe for makeup in Chicago. His sister Maybel used petroleum jelly mixed with coal dust to make eyelashes look more dramatic. Williams adapted the formula in a laboratory and produced a product sold locally called Lash-Brow-Ine, which became a local hit. In search of a catchier name, Williams renamed the product Maybelline, which is a combination of Maybel and Vaseline.

In 1915, the company Maybelline was founded as a mail order company. In 1917, Williams’ company produced Maybelline Cake Mascara which was the first compact mascara and was very popular. By 1920, Maybelline began to sell eyeshadows. In the 1930’s new lines were added to their product mix including eyeliners. By 1932 Maybelline shed the mail order business model and began to sell products in stores, making them more accessible to customers than ever. For the next 30 years Maybelline was very successful, and in the early 1960’s introduced Ultra Lash – a revolutionary product that was the first mascara to be dispensed in a tube with a waterproof formula.

In 1967 Williams sold Maybelline to Plough, Inc. (now Schering-Plough) in Memphis, TN. As a result, the company moved from Chicago to Memphis. In 1975, the company moved again to Little Rock, AK. In 1990, Schering Plough sold Maybelline to New York investment firm Wasserstein Perella. In 1996 company headquarters moved to New York. “Maybe She’s Born With It” became Maybelline’s advertising slogan in 1991. The company was purchased by L’Oreal in 1996 and now also sells lipsticks, nail polish, and foundations.

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Posted in Blog | 7 Comments »

Max Factor

Friday, February 12th, 2010

eraseThe brand Max Factor was started by a makeup artist for the Russian ballet, Francis Maximilian Faktorowicz  in 1909. His son, Max Factor Jr. continued the company and popularized the terms ‘lipstick’ and ‘eyeshadow’, invented the term ‘make-up’, and helped create the first major international cosmetic business. Max’s Factor’s success came from his work on Hollywood movie sets where he worked with start such as Lana Turner, Rita Hayworth, and Marlene Dietrich. In 1928, he actually received an Oscar for making creating cosmetics that worked well with black aerase 2nd white movies. Some of Max Factor’s other innovative contributions to the industry included lip gloss in 1930, Pan-Cake Makeup in 1937, the first smear proof lipstick in 1940, and the first waterproof cosmetic in 1971. Max Factor didn’t retire until 1973 and his legacy still lives on. Max Factor developed a line of cosmetics just for color television’s needs that is still the standard for TV cosmetics today. His company was sold the year of his retirement and is currently owned by Procter and Gamble. Starting this year, Max Factor cosmetics are unavailable in the United States due to dwindling sales but are widely successful ($1.2 billion in annual sales) in other parts of the world.

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Posted in Blog | 3 Comments »